6 and a half months ago, I made a big decision to cut out the majority of things in my life as I felt I had spread myself too thin due to doing too many things. I thought I could manage (mostly by myself) running multiple brands, companies, and content accounts all at the same time. Though I was outputting higher than most, I ultimately had to really assess the reality... None of the several things I was putting time and energy into, would get to the super high level of success that I had envisioned if they were getting divided attention. 1 year ago I had made my music more of priority and started being extremely consistent with music related content and song releases. I dedicated more time to it, which led to noticeable growth and an increase in all my stats. So late September of 2025, I decided to go all in and get hyper focused on my music and The Hyphenate as a personal brand around my music. I made the radical decision to shut down various avenues, delete youtube channels and social media accounts, and stop some of my business ventures. I essentially started to eliminate distractions and got myself into mental shape by cutting out all the fat that was weighing down my music career. In the last 200 days I started working towards a full rebrand with a new visual and creative direction. I deleted over 1,000 videos, of which I had millions of collective views and multiple monetized accounts. It's been a bit heartbreaking to let go of some of these things I've spent years building, but it was necessary, if I really wanted to get to the next level. This rebrand is still fully me, but it's like a rebirth with clear and intentional purpose. Eventually i'll get back to all the other things I was active in that I love (film, podcast, gaming, skateboarding, etc.) but first I must take The Hyphenate and my true love of music, to the heights I know it can reach. I'm going full force with complete dedication to creating/outputting as much and as best as I possibly can.